This 911 has been customized to be like a period-correct safari/off-road machine, complete with an unashamed ’70s color palette and glorious stripes and all the fun stuff like roll cages and plenty of lights and big tires. But I want to point out this little bit of graphic design on the sides:

I love how the word Safari is made only with what’s not there; it’s cut out of the stripes on the side, with just a few edges delineated in white, just four squiggles to help guide your imagination to see what isn’t, yet is, there. It’s classic use of negative space, kind of like how the FedEx logo hides that little arrow. I suppose you can argue that the negative space usage continues with all of those holes drilled into the bumpers; more design with voids, and it doesn’t hurt that it saves weight and allows airflow, too. Anyway, it’s just a fun detail that I wanted to show you, if you’ll forgive my being so negative, spatially. But what’s the thing on the frunk? It looks like a neck brace-pillow for three very narrow people. It’s there so that you can lay down on the hood and prop your legs up for a gynecological exam. Maybe the shroud is just a show-car thing. From an aesthetics perspective on a vehicle of this type, I’d rather see the lights, even if the car never leaves the showroom. Perhaps…. SATAN?!? Agreed the graphics are pretty excellent. But the graphics and colours sure are fun 🙂

The Positives Of Negative Space  Cold Start - 15The Positives Of Negative Space  Cold Start - 45